CH 01 · REC
Creatives
Client ads, spec spots, short films and key art. Generated, directed and cut in-house — no crew, no set.
About
I make ads and films with AI.
No crew, no set, no waiting.
I'm Yoav Chen, a creative director in Tel Aviv. Carolina Lemke and Nimrod Shoes both launched campaigns with me that never had a shoot: the key visuals, the product films, the look, all made with AI.
The rest of my time goes to performance ads that brands test by the dozen, and short films I make because I want to see them exist.
Along the way I taught myself to code and shipped three apps. Turns out it's the same job: notice the detail that's wrong, fix it, ship.
- BASE
- Tel Aviv, IL
- MAKES
- Ads & films
- AI VIDEO
- 2 years
- STATUS
- Taking work
CH 03 · TEST CARD
Expertise
- 01
AI video ads
Creator-style UGC and cinematic product spots for Meta and TikTok. Built to be tested, killed and replaced.
- 02
Short films
Narrative AI shorts with their own sound design. The place I try the things a client brief won't let me.
- 03
Key art & campaigns
Key visuals, campaign films and look direction for fashion and eyewear launches.
- 04
Creative direction
Concept, script, generation, edit, delivery. One person, end to end, so nothing gets lost between hand-offs.
On the bench
- Midjourney
- Runway
- Flux
- Premiere Pro
- Photoshop
- Illustrator
- Figma
- Blender
ON AIR CH 04
Studio
AI video ads for performance marketing. Ten, twenty or thirty new creatives in your Meta and TikTok account every month. One retainer — no shoots, no crews.
Starter
10videos / month$1,800/moGrowth
20videos / month$3,500/moScale
30videos / month$5,000/mo
yoav@tlv:~$ ls ~/apps
Builds_
# three apps, designed, coded and shipped solo. the side quest.
-
chkr [beta · web]
Research any stock in seconds. Fundamental analysis in plain English, a 0–100 score in thirty seconds.
./open chkrai.com -
notto [live · iOS]
The list of things you'll never do. A quiet iOS app for intentional refusal.
./open notto -
tripboard [live · iOS]
Save the spot now, find it when you land. Share a place from Instagram, TikTok or Maps and it's pinned to the right trip.
./open tripboard
yoav@tlv:~$ █